Welcome to our FAQ page

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Organic Formula Shop sells authentic HiPP, Holle, and Kendamil UK formula, received directly from the manufacturers and shipped free to the U.S. in 2 to 4 business days, with no duties or import fees to pay. Below are clear answers on shipping, stages, ingredients and bottle prep, so you can order with confidence.

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Formula & Preparation

Start with your baby's age, then the milk type. The stage follows age: Stage PRE and 1 from birth, Stage 2 from 6 months, then Stage 3 and Stage 4 for older babies and toddlers. Next, choose the milk: organic cow milk, goat milk, hypoallergenic (HA) or a formula for sensitive tummies.

Our guide to the best European organic baby formula walks you through every option, the Formula Finder narrows it down in about a minute, and the comparison chart puts every recipe side by side. Still unsure? our support team helps parents choose every day.

Every product page has its own How to make a bottle tab, written for that exact formula: water amounts, scoop size, number of scoops and the steps in the right order. Brands differ in small but important ways, so always follow the tab or the label of the formula you use.

A few tips apply to every bottle:

  • Wash your hands and use a clean bottle.
  • Use freshly boiled water and only the scoop from your pack, leveled off.
  • Let the bottle cool to body temperature, about 37°C (98°F), before feeding.
  • Test a few drops on the inside of your wrist: it should feel lukewarm, not hot.
  • Never warm a bottle in the microwave, because it heats unevenly.

For German and Dutch labels, find the full English instructions here: English instructions. Questions about preparing a bottle? Ask our support team, or consult with your pediatrician.

Yes. Boil fresh tap water for every batch, because boiling kills any bacteria in the water. Use water boiled once, never water that has been boiled again and again or run through a water softener. Then let it cool as described in the How to make a bottle tab on your formula's product page. More tips in which water to use for baby formula.

Make every bottle fresh and feed it straight away. Use it within the time printed on your pack, which ranges from 30 minutes to 1 hour depending on the formula, then throw away whatever your baby does not finish, because leftover milk is where bacteria grow. Never save or reheat a partly finished bottle. Read can you reheat formula?

On every product page: the How to make a bottle and feeding chart tabs give you the steps, scoops and amounts in English. For German and Dutch labels, our English instructions page also has a full translation of each pack. Kendamil UK and HiPP UK are labeled entirely in English, so everything you need is on the can too.

Use our formula calculator. Choose your formula and your baby's age, and it will calculate how many cans or boxes you need, so you can order the right amount and never run out. Delivery takes 2 to 4 business days, but delays can happen that are beyond our reach, so please reorder on time!

We carry five gentle options, each built to help with specific problems.

  • HiPP HA is a gentler everyday formula, suitable for sensitive tummies: the milk protein is broken down into much smaller pieces. It is not a medical treatment for a confirmed cow's milk protein allergy.
  • HiPP Comfort is made for colic, gas and constipation.
  • Kendamil UK Comfort is made for colic and constipation.
  • HiPP Anti-Reflux is thickened with locust bean gum to help with spit-up.
  • Goat milk formula from HiPP, Holle and Kendamil UK is naturally rich in A2 protein and forms softer curds, so the tummy has to work less hard.

Please consult with your pediatrician before starting a specialty formula. Compare them all in our sensitive tummy collection, or read HiPP HA vs Anti-Reflux, the best formula for reflux and goat milk formula for sensitive tummies.

Follow the feeding chart for your formula and stage, which you find on the product page and on the pack. It shows the water, scoops and number of bottles per day by age. Every baby is different, so follow your baby's hunger cues and consult with your pediatrician about growth and feeding.

Yes, every can and box comes with its own scoop. In boxes it sits inside the box, next to the sealed inner bag. In cans it is under the lid or in the powder, and HiPP Dutch cans sometimes bury it, so dig it out with a clean, dry spoon. Scoop sizes differ between brands and stages: the exact size for your formula is in the How to make a bottle tab on its product page. Always use the scoop that came with the pack you are using.

European packs print the best-before date as day/month/year, so 05/10/2027 means October 5, 2027, not May 10. You will find it on the bottom of the can or box. Every pack we ship has at least six months left before that date, guaranteed.

Yes. Combination feeding is common and works with every formula we sell. Some parents add one bottle a day, others use formula for night feeds or when they go back to work. Breastfeeding is recommended where possible, and whatever mix works for your family is a loving choice. Please consult with your pediatrician for advice on combining breastfeeding and formula for your baby. Read breastfeeding or formula, or ask our support team which formula fits.

No. Stage 3 and 4 toddler milks are made for older babies who also eat solid food, so they do not match a young baby's needs. Always use the stage that fits your baby's age today. That is the whole idea behind European stages, and no manufacturer we work with recommends otherwise. Find the right stage in our newborn, Stage 2, Stage 3, and Stage 4 collections.

Baby Brezza lists a Formula Pro Advanced setting for every formula we sell. Here they are, taken from Baby Brezza's own settings finder in October 2026. Settings change when recipes change, so you can always double check with the barcode on your pack in Baby Brezza’s settings finder.

HiPP: Dutch Stage 1: 4 (US list 5) · Dutch Stage 2: 6 (US list 5) · Dutch Stage 3: 4 (US list 5) · Dutch Junior Stage 4: 3 · Dutch HA Stage 1: 4 (US list 3) · Dutch HA Stage 2: 4 · Dutch Goat Stage 1: 5 · Dutch Goat Stage 2: 7 · German Stage PRE: 4 · German Stage 1: 6 · German Stage 2: 6 (previous pack) · German Stage 3: 5 (previous pack) · German HA Stage PRE: 3 · German HA Stage 1: 4 · German HA Stage 2: 5 (previous pack) · German Comfort: 3 (previous pack) · German Anti-Reflux: 4 · UK Stage 1: 4 · UK Stage 2: 4 · UK Stage 3: 4

Holle: Cow Stage 1: 6 · Cow Stage 2: 6 · Cow Stage 3: 6 · Cow Stage 4: 6 · Cow A2 Stage 1: 5 · Cow A2 Stage 2: 6 · Cow A2 Stage 3: 5 (previous pack) · Goat German Stage PRE: 5 (US list 6) · Goat German Stage 1: 4 · Goat German Stage 2: 5 · Goat German Stage 3: 6 · Goat German Stage 4: 4 · Goat Dutch Stage 1: 4 · Goat Dutch Stage 2: 5 (US list 4) · Goat Dutch Stage 3: 5

Kendamil UK: Classic Stage 1: 4 · Classic Stage 2: 4 · Classic Stage 3: 5 · Organic Stage 1: 4 · Organic Stage 2: 4 · Organic Stage 3: 4 · Goat Stage 1: 5 · Goat Stage 2: 5 (older UK pack 3) · Goat Stage 3: 5 · Comfort: 4

US list: Baby Brezza's U.S. list shows a different number for that barcode, so start with the main setting and check the first bottle. Previous pack: Baby Brezza lists this formula under its previous barcode or by name. Using a Formula Pro Mini or the original Formula Pro? Check Baby Brezza's finder too. Baby Brezza is a trademark of its owner; Organic Formula Shop is not affiliated with Baby Brezza.

Many babies do well on it. Goat milk is naturally rich in A2 protein and forms softer curds in the tummy, so the tummy has to work less hard. We carry goat formula from HiPP, Holle and Kendamil UK. Goat milk still contains milk proteins, so it is not a treatment for a confirmed cow's milk protein allergy. Please consult with your pediatrician in this case. Read the benefits of goat milk formula.

Brands

HiPP is a German family business founded in 1899, an organic pioneer since 1956, with more than 60 years of formula experience. Every HiPP formula we sell is made in Germany, with up to 260 safety checks before a batch is released. HiPP adds DHA from fish oil, so the range is not vegetarian. We carry all three HiPP versions: Dutch, German, and UK.

About HiPP · Shop HiPP

Holle is a Swiss company and a biodynamic pioneer, working with biodynamic farms since 1934. Every Holle formula is certified organic, and most also carry the Demeter seal. All Holle formulas are vegetarian, with DHA from algae. We carry four Holle lines: Cow, Cow A2, Goat German and Goat Dutch.

About Holle · Shop Holle

All three follow the same strict European rules, so the choice comes down to what matters most to you. HiPP has the widest range, with probiotics in most recipes and specialty formulas for sensitive tummies. Holle is the biodynamic choice, with Demeter milk and short, simple ingredient lists. Kendamil UK is the whole milk choice, palm-oil-free and labeled in English.

Read our guide to choosing the best European organic baby formula, compare every line in the comparison chart, or let the Formula Finder suggest a match.

Kendamil UK comes from a family-owned British company based in the English Lake District, making baby milk for more than 60 years. Its recipes use whole milk with no palm oil and no fish oil, and all are vegetarian, with DHA from algae. Every can is labeled in English, and Kendamil UK ships from our UK warehouse. We carry four lines: Classic, Organic, Goat and Comfort.

About Kendamil UK · Shop Kendamil UK

All three are made by HiPP in Germany, each written for its own market.

  • HiPP Dutch: cans with Dutch labels. The cow and HA lines carry COMBIOTIK (prebiotics plus probiotics) and Metafolin, and there is a goat line too. Four cow stages, ending with Junior from 24+ months.
  • HiPP German: boxes with German labels. COMBIOTIK and Metafolin, plus HA, Comfort and Anti-Reflux. Stages 1 to 3 add a mild organic starch for a creamier, more filling bottle.
  • HiPP UK: cans labeled fully in English. Organic with prebiotics and no probiotics. Ships from our UK warehouse.

Read HiPP Dutch vs German vs UK and how to recognize an authentic HiPP Dutch can.

Kendamil UK Classic and Kendamil UK Organic are two different products, not a cheaper and a better version of the same one. Each has its own recipe.

  • Kendamil UK Classic: the original award-winning whole milk recipe, with GOS and FOS prebiotics.
  • Kendamil UK Organic: its own certified organic recipe, with milk from grass-fed cows.
  • Kendamil UK Goat: whole A2 goat milk and goat whey, for parents who prefer goat milk.
  • Kendamil UK Comfort: one recipe from birth for colic and constipation, with reduced lactose and whey protein that is partly broken down. Use it under your pediatrician's guidance.

Read Kendamil UK vs HiPP.

Read Holle formulas: everything you need to know.

Ingredients FAQs

Every Holle and every Kendamil UK formula is vegetarian because both brands get their DHA from algae. HiPP adds DHA from fish oil, so HiPP formulas are not vegetarian. See our guide to vegetarian baby formulas, or shop Holle and Kendamil UK.

Metafolin is a natural, ready-to-use form of folate, the B vitamin that supports healthy growth. It is the same form of folate found in breast milk, so your baby's body does not need to convert it first. You will find it in most of our HiPP formulas. Read our blog to understand more about Metafolin.

Kendamil UK uses whole milk, so the natural milk fat stays in. With it comes MFGM: a natural part of the milk fat, also found in breast milk, that supports your baby's brain development. Kendamil UK Goat and Holle Goat use whole goat milk in the same way. Most HiPP recipes and Holle Cow and Cow A2 are based on skimmed milk with a blend of vegetable oils.

DHA is an omega-3 fat found naturally in breast milk, and it supports your baby's brain and eye development. Europe's infant formula rules require it in every infant and follow-on formula, at 20 to 50 mg per 100 kcal. The source differs by brand: HiPP uses fish oil, while Holle and Kendamil UK use algae. Read DHA vs ARA in baby formula.

Every Stage PRE and Stage 1 we sell is lactose-based, with no maltodextrin. HiPP German Stage 1 adds a mild organic starch. From Stage 2, Holle adds organic maltodextrin and starch, and HiPP German Stage 2 and HiPP German Stage 3 add organic starch, both for a creamier, more filling bottle as your baby grows.

HiPP Dutch, HiPP UK, HiPP HA, HiPP Anti-Reflux, Kendamil UK Classic, Kendamil UK Organic and Kendamil UK Goat contain no maltodextrin. HiPP Comfort contains both as part of its specialty recipe. Maltodextrin is a gentle carbohydrate made from starch, easy to digest and only lightly sweet. Check any recipe in our comparison chart.,

Demeter is the certification for biodynamic farming, with rules that go further than EU organic regulations, animal feed, and animal welfare. Most of our Holle formulas carry it on top of the EU organic certification. Read more about biodynamic farming at Holle, or shop Holle.

Every Kendamil UK formula is palm-oil free, and so are Holle Goat German and Holle Goat Dutch. HiPP, Holle Cow and Holle Cow A2 include certified organic palm oil in their oil blend. Read baby formula and palm oil.

Cow milk contains two main types of beta-casein protein, A1 and A2. A2 milk comes from cows that produce only the A2 type, which some parents prefer for sensitive tummies. Holle Cow A2 formulas are made this way. Goat milk is naturally rich in A2 protein, so every goat milk formula we sell, from HiPP, Holle, and Kendamil UK, is an A2 option too.

Every formula we sell is free from GM ingredients. For certified organic products, the guarantee goes further: organic livestock must be fed 100 percent organic feed, so the chain is followed all the way back to what the herd eats.

Most of our range is certified organic, but not every recipe is, so here is the simple rule: if the pack carries the EU organic leaf, the organic rules apply to it. Read EU vs US formula: what sets them apart.

Prebiotics (GOS) feed the good bacteria your baby already has. Probiotics are good bacteria themselves, and HiPP's culture was originally found in breast milk.

Read why parents choose HiPP COMBIOTIK and what baby probiotics are.

Transitioning FAQs

Whenever it is right for you and your baby. Formula from birth, a slow switch from breastfeeding or a mix of both are all normal. Stage PRE and Stage 1 give complete nutrition from birth. If you are moving from breast to bottle, change one feed at a time and give your baby a few days to adjust. Please consult with your pediatrician before you start. These 7 tips for a baby who refuses the bottle can help.

Many babies switch in one go. Others do better with a gradual change over about a week: replace one bottle a day with the new formula, then add another every day or two. Make each bottle with one formula only, following its own instructions, and never mix two powders in one bottle. A change in stools during the first days is normal. Please consult with your pediatrician if your baby has a medical condition or the switch does not settle. The Formula Finder and our formula guide help you choose the closest match.

Both provide complete nutrition from birth. PRE uses lactose as its only carbohydrate, the closest match to breast milk. HiPP German Stage 1 adds a mild organic starch for a creamier, more filling bottle. PRE does not mean premature. We carry PRE in HiPP German, HiPP German HA, and Holle Goat German.

From 6 months, which is when every Stage 2 we sell starts. Stage 2 is adjusted to that age, with more iron, as solid food begins. A Stage 1 feeding chart may run longer, but that is a maximum, not a recommendation: the next stage is the better fit. Stay with the same brand and line so the taste feels familiar. Shop Stage 2 formulas or read why European formula has stages.

Your baby's needs change fast, and European rules set different recipes for each age. Each stage adjusts iron, protein, and energy to the age on the pack:

Read why stages are used in European formula.

Shipping FAQs

Absolutely, we do! At Organic Formula Shop, we’re thrilled to offer FREE express shipping on ALL orders to the U.S., with delivery in just 2-4 business days. You never pay duties or import fees either, so the price at checkout is the price you pay.

Parents across the country choose us because we’re the fastest shipper of premium organic formulas from the EU to the U.S., ensuring your little one gets the nutrition they need, right on time! More on our shipping page.

Your formula arrives in 2 to 4 business days. We hand orders to the courier in general ASAP after ordering on business days, and weekend orders go out the next business day. You get a tracking link by email as soon as the courier picks up your parcel. Need it out the door first? Add priority order processing at checkout! More on our shipping page.

We ship free by express to all 50 states, including Alaska and Hawaii. We do not ship to U.S. territories such as Puerto Rico, Guam, or the U.S. Virgin Islands, or to military APO and FPO addresses. We also cannot deliver to P.O. boxes or business addresses, so please use a home address. See our shipping page for all delivery details.

Yes, there is a maximum per order. We sell for personal use only, to parents and caregivers feeding their own little ones, and never to businesses or resellers. That keeps fresh stock available for every family. Within that limit, larger multi-packs bring the price per can or box down, and every pack has at least six months before its best-before date. Any questions? Ask our support team.

We pack fast, so contact us as soon as possible. If your order has not been packed yet, we cancel it and refund the amount minus a 5% handling and transaction fee. The refund can take up to 10 business days to show on your statement. Once the courier has your parcel, cancelling is no longer possible. We will try to update an address, but cannot guarantee a change after payment, so please check it at checkout. See our return policy.

Because formula is a perishable food, we cannot take returns or exchanges, even on unopened packs. That is also how we guarantee that every can and box we ship is authentic: nothing that leaves our warehouse ever goes back on the shelf. If your baby does not take to a formula, our support team will help you find a better fit. Full details in our return policy.

No, never. Duties and import fees are always included in our prices, so there is nothing extra to pay when your parcel arrives at your door. See our shipping page for the full details.

HiPP Dutch, HiPP German, and Holle ship from our European warehouse in the Netherlands. Kendamil UK and HiPP UK ship from our UK warehouse. We receive our formula directly from HiPP, Holle, and Kendamil UK, so our supply chain is short, transparent, and reliable.

As soon as the courier picks up your parcel, we email you a tracking link, often with a text message too. Check your spam folder if you do not see it. The courier's tracking page also lets you manage your delivery, for example, to ask for a signature. No update for 72 hours? Contact us with your order number.

Click on your courier below to manage your Signature Delivery:
DHL

FedEx
UPS

First, check with your neighbors, household members, and the building mail room, and look at the courier's proof of delivery photo. Then contact us with your order number; we can sometimes get the GPS location of the delivery. Once the carrier marks a parcel as delivered, it is no longer covered as lost, which is why we suggest signature delivery.

We’re sorry to hear that!
Every day we work hard to process, pack and ship your order as swiftly as possible. But in the end, we’re highly dependent on the fantastic work that our couriers do day in and day out. 

Most delays are short: a busy courier network, weather, or a public holiday can add a day or two. Public holidays in the U.S. and in the country your order ships from are not business days, so order a little earlier around holidays. If your tracking has not moved for 72 hours, contact us with your order number and we will follow up with the courier for you.

We are sorry, and we will make it right. Email us within three days of delivery with your order number and photos of the product and the shipping label. A punctured inner bag or can counts as damaged; please do not use that formula! Dents and creases are cosmetic and do not count as damage while the seal is intact. For a wrong item, we send the right one if it is in stock or refund you in full. Full details in our return policy.

General FAQs

Because we make ordering European formula simple and reliable. We receive our formula directly from HiPP, Holle and Kendamil UK, ship fresh batches with at least six months before the best-before date, and deliver free to your door in 2 to 4 business days, with no duties or import fees. Real people in U.S. and European time zones help you choose, and after more than 270,000 orders, parents give us a 4.9/5 star average. Read our story or see what parents say.

Every EU and UK formula we carry follows strict European rules, built on advice from the European Food Safety Authority (EFSA). For example, DHA is required in every infant and follow-on formula, and the stages adjust iron and other nutrients to your baby's age. Most of our range is also certified organic, and organic farms accept lower yields to keep synthetic pesticides and GM feed off the land. Read more in our EU vs US formula guide and our guide to the best European organic baby formula.

Email support@organicformulashop.com or use our contact form. A real person replies within 24 hours, and our team has earned a 4.9/5 star average from thousands of US parents.

Yes, and the price you see is the price you pay. Every price includes free express shipping and all duties and import fees, so there are no surprises at checkout or at your door. Multi-packs bring the price per can or box down further, and every pack arrives fresh, with at least six months before its best-before date. Shop all formula.

In our day-to-day business, we work hard for a healthy lifestyle for newborns. They are our future! With that in mind, we’re working our way toward delivering a more sustainable future, including a goal of reducing our operation's carbon footprint as much as possible as quickly as possible. We’re already doing this by:
- Using green electricity at our office and warehouses
- Our team uses bicycles and public transport as much as possible
- We have reduced our business trips by 40% by going even more digital
- We drink (lots) of coffee from our OFS mugs ;). No plastic cups!
- Using green Webhosting for our website
- The Paper and carton boxes we use are from recycled materials
- The couriers we use are all working on reducing their footprint by constantly modernizing their fleet.

Tip: You can do your part by ordering in bulk as much as possible. This reduces
the number of orders we have to ship, AND it saves you money ;)

Very fresh! Organic Formula Shop is a Boutique-reseller where our formula-buying parents and quality come first. 

Here are a few examples of how we ensure that the best recipes get safely to you and your little one:
1. All our products are supplied from Northern Europe, where temperatures are relatively cool all year round
2. Our centrally located warehouse is in the Netherlands. Close to the manufacturers and several large international airports
3. We carefully pack every order to help prevent damage in transit and our packages will be shipped via Express air freight using the world’s best international couriers. 

Right here! Organic Formula Shop ships authentic HiPP, Holle and Kendamil UK formula free to your door, arriving in 2 to 4 business days, with no duties or import fees. Every order brings fresh batches with at least six months before the best-before date, and real people in U.S. and European time zones help you choose. That mix of fresh formula and fast, reliable delivery is why so many parents return to us. Shop all formula.

Use an opened HiPP or Holle pack within 3 weeks, and an opened Kendamil UK can within 4 weeks. Close the lid tightly or fold the inner bag shut, and keep the pack somewhere cool and dry. Do not keep formula powder in the fridge, where moisture gets in. More in how to store baby formula.

The safety of our website and ordering process is one of our main priorities!

We accept Visa, Mastercard, American Express, Discover, PayPal, Apple Pay and Google Pay. Every payment runs through an encrypted, SSL-secured (Secure Sockets Layer) checkout, and your card details are only used to process your order. More on our payment methods page.

No, we sell online only. That keeps costs low and lets us ship straight from our warehouses to your door. We are based in the Netherlands, and our support team answers from both the U.S. (several time zones) and the Netherlands. Read more here: About us.

Manufacturers update their pack designs from time to time. Because we always ship the freshest stock, a new design can reach you before our photos change. It is the same product you ordered, straight from the manufacturer. A new design is not a reason for a refund, but you can always ask us if something looks unfamiliar.

No. We sell the European and UK editions, made for European and UK parents and labeled for those markets. Some brands make separate U.S. versions with their own recipes and staging: the Kendamil formula sold in U.S. stores, for example, is a different formulation from Kendamil UK. If you want the original European recipe, this is where to find it, with English instructions for every German and Dutch label.

Give a new formula 7 to 14 days (in accordance with your pediatrician), because a baby's tummy needs time to adjust. If you are trying formula for the first time, start with a smaller order. We cannot refund formula your baby does not take, but our support team knows every recipe we sell and will help you find a better fit.

Now and then, and newsletter subscribers hear first, so sign up at the bottom of any page. We do not work with coupon sites, so a code found elsewhere is unlikely to work. The easiest saving is a multi-pack, which lowers the price per can or box. Pick the pack size on any formula product.

No. Parents told us subscriptions were easy to forget and hard to adjust when a baby's needs changed, so we keep ordering simple: fast delivery, no commitments. Our formula calculator shows how many cans or boxes to order, so you never run out.