Free & Fast Shipping

125.000+ Orders Shipped

Trusted EU Seller


Your Questions & Our Answers

faq banner

Our most frequently asked questions can be found below. Is your question not listed? Please do not hesitate to contact us, we are here to help!


About Formula

Please view our full instructions on how to prepare a formula bottle

Please find the specific preperation instructions of each formula here. 

Please find the specific feeding instructions of each formula’s here. 

The Dutch Hipp Formula has a scoop buried in the top part of the tin container. To find it you have to search a little bit. This is not ideal, but it’s how the formula is packaged by the manufacturer. The best way to find it is to use a dry, sterilized spoon to dig the scoop out of the formula.
The English and German carton boxes of formula have the scoop in the box but on the outside of the silver packaging. 

As a baby grows and changes, so do their nutritional requirements. Formula manufacturers like Hipp and Holle have spent many years perfecting formulations to ensure every stage of your newborn’s dietary needs is met. To ensure your baby is getting all of the nutrients it needs to grow and thrive, we highly recommend you use the stage of formula that corresponds with his or her age.
The primary difference between our Infant-Formula (stage 1) and Follow-On Formula (stage 2,3,4) is the balance of milk proteins. Both formulas have whey and casein proteins but in different proportions. There is also an increase in iron and filling ingredients such as starch to help wean off of formula and introduce more solid foods in the later stages.
Stages marked as PRE should not be confused with Premie or Preterm Birth. PRE milk formulas usually contain no starch, so you can feed more to your baby on a 3-hour schedule.

Why European formula & Brand information

HiPP and Holle use only organic skimmed milk (cow and goat), lactose, and organic whey for carbs sources, not the corn syrup, glucose syrup solids, or sugar that you’ll find in most other brands in the US and Canada. They also contain essential prebiotics and probiotics, non-synthetic nutrients. The formulas of both HiPP and Holle resemble breast milk as much as they can and will give babies a natural and healthy start in life.  

For some years now, more and more people have been turning to goat milk, often to consciously avoid cow’s milk. read more..

Babies need healthy food that tastes great and doesn’t contain unwanted ingredients. Parents know they can rely on HiPP for a product range that is developed to the best principles of nutrition science; meals exactly suited for your baby’s age and the most stringent organic quality checks. read more..

The Holle name is backed by almost a century-long tradition of organic goodness. Holle holds itself to a high standard with its Demeter certification and is a market leader in sourcing organic ingredients from biodynamic farms. Read more..

Once you have decided that only European organic formulas will do, it is time to choose the one that is best for your baby. Read more..

Ingredients FAQ's

From our product range we have two formulas which are certified vegetarian. This is because they do not contain omega-3 or omega 6 fatty acids from fish oil. These are the  Holle Goat Stage 1 & Stage 2. Please note that none of our formulas are vegan, since they all contain either organic cow’s milk or organic goat’s milk.

Since April 2020 DHA is added to the HiPP Formula. Read more…

Maltodextrin is a plant-based sweetener. The primary characteristics of maltodextrin is its high solubility, easy and rapid digestibility and low sweetness. These characteristics work well in baby formula. High solubility means that the powdered formula will dissolve quickly and smoothly, which makes the formula easier for a baby to digest.

General FAQ's

Breastfeeding is the best nutrition for your baby. The composition of breast milk always offers your baby the ideal combination of nutrients and good protection against allergies and diseases. read more 

You can usually expect to see expiration dates that are 6 to 12 months into the future. We follow the “first in, first out” model when receiving inventory and sending out products, so boxes of formula don’t remain in our warehouse for long.

Please keep in mind that in Europe the day and month are reversed relative to the US numeric date format.  For example, October 10, 2020 would be stamped on the bottom of your formula box as 05/10/2020.  The European date format is always Day / Month / Year, and does not follow the American convention of putting the month first.

Yes it is! All our payments are SSL (Secure Socket Layer) secured. The easiest way to understand Secure Socket Layer is to think of it as a mechanism that lets you safely send data between websites and servers to which they are connected. The data is sent as encrypted information. An SSL certificate guarantees encryption and security.

No. We are one of the few HiPP & Holle resellers who have free (and fast!) delivery within 4 days on all orders.

To ensure we can offer our products for the most competitive prices on the market we only sell online. This way we can keep our costs and overhead low.

Sure we can! Please click here to go to our shipping page for more information about:
– how (fast) we ship, damaged or lost orders, customs, an incorrect product, our return policy, and our cancellation policy.